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This week we're talking about the messy middle! Something every biz owner deals with at some point. We finish the episode with some light, fun, random, unrelated to hair or business, questions.
When you start out, everything is amazing. Everyone tells you how awesome you are, how talented you are, and how successful you will be. Then like a freaking truck, it hits you!
The honeymoon wears off, but you also haven't reached your goals
This is 100% going to happen to ALL of us.
For hair pros, this is where you realize your technical talent isn't going to carry you any further because technical hair skills and biz skills are two completely unrelated things
What the messy middle may look like:
- Things begin to pile up
- You start questioning everything
- Everything feels uncertain
- Things feel unpredictable
- Revenue plateaus or drops
- You start to freak out internally
- You start micromanaging if you have a team and if you're independent it might manifest as passive-aggressive posts toward clients
- You're focused on what others are up to - and it's tempting to shift gears and do something that feels safe
- You may experience feelings of wanting to give up, stuck like you're spinning your wheels
- You begin looking at money; differently, & suddenly not as freely spending as you were when things felt good - this may happen even if the money is still there
- You feel like things are going up and down - you're not just riding the high of opening anymore
How do we deal with this?
- Recognize where you are in your journey and appreciate how far you've come - I know it isn't easy when you're stressed out, but please try.
- Recognize that you ARE capable of making it through the storm
- Recognize that you're NOT alone
- Recognize that you're going to need both sides of your brain - the logical side AND the creative side
- If you haven't, you need to start learning about business
- Evaluate and consider what you could improve
- Is there anything that you can pass off so that you can focus on higher-level tasks?
- What changes will bring in some money - it doesn't have to be crazy but little wins compound
- What changes will ease your mind
- What changes might keep your team or clients engaged - it's quite possible that things aren't as bad as they seem to you
- Take SMALL or even TINY steps - this isn't time for an overhaul, you may have a ton of changes to make, and that's ok - do not try to fix everything at once
- Be good at pivoting - when you're small, you can take advantage of how nimble you actually can be. this is freeing when you think about it because you can make little changes and test things without shaking things up too much or upsetting too many people
If you need to chat please reach out! We mean it.
Enjoy,
-Jen & Todd
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