This week we're chatting about running your business (or career) with intent.
What does intent provide:
Clarity of Purpose: Intention provides you with a clear sense of purpose for your business. It answers questions like, "Why am I in this industry?" and "What do I hope to achieve?"
Setting Clear Goals: Intention allows you to set specific, measurable, and achievable goals for your business. These goals become the milestones that you work towards, giving you direction and motivation. Whether it's increasing revenue, expanding your client base, or launching a new product line, intention helps you define what success looks like.
Focused Decision-Making: Intention acts as a filter, helping you make choices that are in line with your business's core values and long-term objectives. It prevents you from getting sidetracked by short-term trends or distractions.
Building a Strong Brand: Intention shapes how you present your salon or products to the world. The right intent and focus can help you create a unique brand identity that resonates with your target audience, fostering loyalty and trust.
Customer Relationships: Intention isn't just about your business; it extends to how you serve your clients. When you approach your work with a genuine intention to provide exceptional service and make clients feel a certain way, it leads to stronger customer relationships. Satisfied clients are more likely to become repeat customers and refer others to your salon.
You gain the ability to assess your business honestly when you operate with intent. Without intent it's easy to say "oh yeah I meant for that to happen" when things go well and "damn who could've seen that coming?!" when things go bad. That's deflecting and never good for business.
Adaptability: While intention gives you a clear path, it also allows for flexibility. The hair industry is dynamic. An intentional business can adapt to changes while staying true to its core values. This adaptability is crucial for long-term sustainability.
Thinking you can ignore stuff because biz is good! or my clients love me! is literally the worst biz plan you can have. It may not be today or tomorrow but that will catch up to you.
Motivation and Resilience: Knowing what you're striving to achieve can be a powerful motivator. During challenging times, a strong intention can keep you focused and resilient. It reminds you of your purpose and why you started your business in the first place.
Jen tells her "I quit socks" story
Attracting Like-Minded Talent: If you have a salon, your intention can also attract like-minded professionals who align with your vision and values. Building a team that shares your intention can create a harmonious work environment and enhance the client experience.
Intention is about more than just making money; it's about creating a meaningful business that leaves a positive impact on clients, employees, and the industry.
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