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the Hello Hair Pro podcast celebrates its first birthday!
We talk about some of the things we've learned about podcasting over the past year and then dive into how to take your business idea from napkin (concept) to reality.
Keep in mind these are examples; your business will look different
- Concept: Get everything out of your head and down on paper. We're not spending a ton of time on each item and how they'll apply. Just jot things down, and you'll organize them later.
- Strategy: This is the WHY. This is where you'll write down why this whole thing is going to work. This 'should' come before your plan so that you can leverage it to create the plan.
- Plan: This is your game plan. This is your to-do list; this can include research, any testing or proof of concept, or marketing thoughts, it's all of the steps that you'll take in order to make progress.
- Agreements: handbook, systems, roles and tasks, software, forms, SWOT.
Strengths are what you can take on, especially if you're bootstrapping. Be sure to keep that ego in check, though, because a strength can quickly become a weakness if we're not careful
Weaknesses are things you'll want to pass off as soon as possible. We talk about numbers quite often and while they're super important, if you struggle with them, find someone who can make sense of them for you. Weaknesses can even be things you don't want to do, such as offering certain services because you don't want to do them.
Opportunities will present as often as you'd like and even more. You can put yourself in the position to receive countless opportunities, but they don't come without work.
Threats can come in almost any form. This isn't just competition. - Business plan: Executive summary (mission, vision, values, structure, what services or products will you offer?)
Market/ing analysis: Who's problems are you solving? How are you solving them? What's the competition doing already? What are your strategic differences?
Marketing plan: this is your social media strategy and other marketing avenues. What sort of supplies or materials, or content do you need to create or have created? How will you get it in front of potential customers? Staff training?
Outcomes and how you'll measure them: What milestones are you aiming for? How will you determine if you're successful in hitting them? What metrics are you using? Any math you may have, we'll include it here. - Registration: State and start-up registrations. Business registered. Accounts setup.
- Support team: The big ones for us are accountant, lawyer, and mentor
BONUS TIPS for success!
- JUST START!
- It doesn't need to be perfect; it needs to be viable.
- Don't be afraid of failing at stuff
- Celebrate often
- Be OK asking for help
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