In this episode, Jen & Todd talk about what holds people back in business.
Some facts:
Procrastination.
What causes procrastination? Fear, not knowing where to start.
How do we overcome procrastination? By taking the first step.
Recognize why you're putting things off.
Jen talks about realizing how uncomfortable she felt having conversations.
Todd talks about learning about something as a first step.
Being busy for the sake of being busy.
This stems from people thinking that the busier they are or appear the closer to success they are.
You don't need a clone, you need to manage your time better.
Owners think the busier they are behind the chair the more successful the business is, but that isn't true.
Organize your thoughts, and create categories to structure tasks from low level to higher level.
Trying to be for everyone.
A business cannot serve everyone and provide every service, but it can't and shouldn't.
It's impossible to be the best solution for everyone.
Horrible advice from a past business coach.
Figure out the services that EXCITE you and offer those first.
If you currently offer too much, remove the ones you don't enjoy. Refer your clients to others. (networking)
By narrowing your focus you'll arrive at your goals quicker.
Avoiding innovation.
If you say stuff like "That's just the way it's always been done." you're probably in trouble.
Salon technology.
The world is moving forward with or without you.
Jen addresses independent pros saying, stop worrying about the people around you and go for it!
Todd points out that being independent means you're agile and should be taking advantage of that.
Follow the leader mentality.
If you only copy someone you'll only ever be a watered-down version of them, and never yourself.
How can you be sure who you're copying is doing well? The average salon isn't very profitable if they have profit at all.
Avoiding delegation.
Todd addresses employees and independents and how they can delegate with tech and automation.
Jen reminds us that delegating is not micromanaging.
Not building a foundation.
We know! We talk about this a lot.
Jen and Todd agree that if this step is too much for someone they shouldn't have a business.
It's a free country (currently 😳) so you do you, but please consider taking this step.
Jen thinks owners who don't build a foundation set people up for failure.
Todd again addresses independent pros and points out some common mistakes he sees.
Not having any plan.
Everyone should have a plan regardless of position in a company.
Todd shares a story about a place he worked at that adjusted the price based on the person's vehicle. Wish this was a joke.
Buying into BS and noise.
Todd is annoyed with social media, again. 😂
Create more than you consume.
Ego.
Ego isn't bad.
Todd talks about the Dunning-Krueger Effect.
Take care of yourself and your mental health FIRST.
+++++++++++++++++++++++++++++++++++++++
Si
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