In this episode, Jen & Todd talk about the importance of deciding which opportunities to take and which to walk away from. They also jump into marketing and creating brand awareness and then wrap up with defining success.
You want to put yourself in a constant state of creating opportunity but that doesn't mean you'll take them all.
Some won't fit your values and some won't make sense at all.
Marketing
Step 1 is to figure out WHO you're talking to and use language that makes sense.
Are you trying to attract clients or other hair pros? Because the words you'll choose to be effective will be different.
Use less technical language regardless of your audience. Simplify everything.
The importance of brand awareness.
Brands create a connection with their audience.
Steal ideas from the big companies.
Storytelling in your marketing will yield better results.
Create content that is unique to you and that tells your unique story.
Stop being a consumer and start being a creator.
Get out in your community.
Consistency is (AGAIN) important.
The difference between consistency and frequency.
What ideas can you steal from traditional marketing?
TV Guide taught us about consistency.
Newspapers taught us how to use headlines to capture attention.
Defining success.
"Success is defined as moving from failure to failure without losing enthusiasm."
How will you recover from failures?
What does success mean to you?
Are you after money? Time? Influence? Celebrity?
Layout your personal and business goals.
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