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Looking to take your marketing strategy to the next level? In this podcast episode, I share the four marketing strategies you should never drop, no matter what. From building partnerships to email marketing, I packed this episode with actionable insights to help you grow your business. Don't miss out on this valuable advice!
- Strategy 1: Marketing partnerships
- Creating a customer avatar to understand the ideal audience
- Listing non-competitor brands that serve the same audience for partnership opportunities
- Webinars, podcasts, guest blogging, videos, bundles, giveaways, and newsletter swaps are effective ways to partner
- Upcoming series on marketing partnerships with guest Laura Lopuch
- Strategy 2: Clarifying your message with a clear and concise website
- StoryBrand as an effective tool for focusing on messaging
- Strategy 3: Creating an easy-to-navigate website
- The website is often the first point of contact with potential customers
- Ensuring the website reflects the brand and messaging
- Strategy 4: Content marketing
- Building trust and selling before people even know who you are
- Consistency is key, with repurposing content as an effective way to stay present
- Minimum viable content piece that is repurposed in different ways
- Strategy 5: The power of email marketing
- The value of an email list for maintaining relationships with the audience
- Regularly sending newsletters or updates to subscribers
- Email marketing has an ROI of $42
📝 Find show notes and resources: https://www.sarahnoelblock.com/tiny-marketing/ep37
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