In this episode, Tracey and Dan discuss what’s more important, qualitative or quantitative data?
Here is a taste of what Tracey and Dan cover in the conversation:
- The difference between qualitative and quantitative data and the benefits of using both.
- The limitations of using only quantitative data or quantitative data to make decisions.
- Using a combination of both qualitative and quantitative data can help ensure that innovations are designed and evaluated in the best way possible.
- The different methods to collect both quantitative and qualitative data.
- The do's and don'ts to ensure the data collected is accurate and representative.
Links from the episode:
