Are you ready to celebrate? A well-executed anniversary campaign isn't just about looking back, it's about celebrating your success and reinforcing your relevance in the present. In this episode of The Shortlist, Wendy Simmons, Lauren Jane Peterson, and Grace Takehara dive into how AEC firms can leverage anniversary campaigns with intention and foresight.
This episode explores the strategic value of commemorating firm milestones—whether it’s 5 or 50 years—and transforming celebrations into high-visibility marketing engines. The MO6 team breaks down the entire process, from early-stage strategy and messaging to best practices for asset creation and thoughtful execution.
Whether you're planning the announcement of exciting new leadership or kicking off a centennial celebration, this episode will inspire fresh ways to make your firm's story resonate. Listen in and turn your next milestone into a marketing advantage.
CPSM CEU Credits: 0.5 | Domain: 5
