Rupert Maconick sits down with Afdhel Aziz to talk about teaching brands how to find Purpose and meaning in their work and unlock the enormous power of business to do good in the world.
Afdhel Aziz is the co-founder of Conspiracy of Love and the co-author of 'Good is the New Cool: Market Like You A Give a Damn', the best-selling book about Brand Purpose.
Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.
