Tune in today for our fifth episode when Petula Sankarsingh, VisionReady CEO and Disrupt Your Day Host, chats with Lynn Power, Co-Founder & CEO of MASAMI, hair care products made with a light, clean formulation of ocean botanicals from the rich seas of northeastern Japan to give you healthy, hydrated hair.
Lynn is a longtime ad agency executive (formerly CEO of J. Walter Thompson NY) with a love for beauty. She's been fortunate to work on many iconic global beauty brands, including Gillette, Clinique, L'Oreal, Nexxus, Vichy, La Roche-Posay and St. Ives. She loves building teams, reinventing cultures and creating disruption.
Lynn has a strong, practical advice for entrepreneurs who want to make sure they have a solid foundation for their marketing.
"Work on your brand positioning and your brand story: What makes you different? What are your values? These should be the pillars of your communication," says Lynn. "And there’s a lot you can do with a low marketing budget using a social selling platform."
🥂 Wine Personality from the Podcast:
Hess Collection, Allomi Cabernet Sauvignon, 750mL
https://amzn.to/3o9cCY7
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Remember, success is like a hangover. Cheers! 🥂
~Petula Sankarsingh
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