Description

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How does a manufacturer create and sustain a vehicle brand that customers love? 

Kathi and Mike discuss manufacturer brands and re-branding (ie: Jaguar + more) and how others have fared in the past (from a dealer and dealership management perspective). 

Music:

The Pogues: FairyTale of New York w/Kirsty MacColl

American Murder: Lacy Peterson (documentary)

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Got a question? Email either of us!

Kathi: kathi@krusecontrolinc.com

Mike: mikethecarguy@outlook.com