Kathi and Mike build on last week’s discussion of the looming automotive online reputation debacle around MSRP markups and the potential for gouging. We are talking about it again because this week added even more weight to it.
Marking up MSRP right now is a gamble that some think is a sure thing. Consumers are wise to ALL the old tricks and as dealer advocates/former retail peeps, we are pleading with the industry to take a good look at their behavior and make a course correction.
Speaking of online reputation management, it’s crucial to have a plan. Here is a link to Kathi’s post about 5 Foundation Essentials for Online Reputation Management HERE
It was International Clash Day! We share our fave songs (even though all of their songs are our faves). Check out this must see documentary for fans: Joe Strummer: The Future is Unwritten HERE
And don’t forget to download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip
