Description

Editorial Note from Khairy:
When I recorded this conversation with Tim Francis, AI agents hadn’t yet become as powerful or as common as they are now. Today, many of the administrative tasks we discussed can be handled by technology. But that doesn’t make this episode outdated. It makes it foundational. 

I believe the future of executive support isn’t one or the other, it’s hybrid. A human assistant working with AI tools, overseeing automation, and protecting the founder’s clarity. What’s changing is the form. What stays is the need for leverage, intelligent delegation, and time protection. 

This conversation will show you what it means to lead well, delegate wisely, and design support that actually scales with you.  

About the Episode 

In this episode, I sat down with Tim Francis, founder of Great Assistant, to talk about one of the most misunderstood forms of leverage in business: executive support. 

Tim shares how losing everything—from his health to his savings—forced him to rethink time, energy, and leadership. He walks us through the pivotal question that changed his hiring strategy and how a new definition of ROI helped him create a company that’s helped hundreds of entrepreneurs get their time and focus back. 

Whether you’re delegating to a human, an AI agent, or both—this conversation will give you the strategic lens to do it well.  

Key Takeaways 

• Smart support is about synergy, not cloning.
  The best assistant complements your strengths—they don’t duplicate them.
• It’s not just about hiring. It’s about leading.
  Most assistant relationships fail because of how we lead, not who we hire.
• Tim’s “legally-bound” question.
  What would change if you were required to keep your next assistant for 3 years? That question redefined how Tim builds trust and long-term partnership.
• The new order of delegation.
  EA first → Production second → Sales/Marketing third. This order unlocks faster growth and a clearer mind.
• Time back is profit.
  An assistant may show up as an expense—but the right one creates space for the highest-return work only you can do.

 
To connect with Tim:

Explore Great Assistant: greatassistant.com

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