Editorial Note From Khairy:
In this episode of the Mastery Matrix Podcast, I sit down with the brilliant Autumn Boyd, attorney to some of the biggest names in the online business world. We’re talking all things legal when it comes to scaling your business in 2025 and beyond. If you’re growing fast, thinking about partnerships, or using AI in your offers, this is a must-listen!
About the episode:
- Autumn and I dig into the “trust recession” and how it’s showing up in customer disputes, refund requests, and even complaints to the FTC.
- We talk about the most common legal pitfalls for fast-growing businesses, especially when your marketing promises more than your systems can deliver.
- Autumn shares how her team steps in to handle legal fires, negotiate with unhappy clients, and review your entire sales process for compliance.
- We get real about scaling: why your contracts and internal processes have to keep up with your growth, and what happens when they don’t.
- We dive deep into protecting your intellectual property (IP) in the age of AI—what’s copyrightable, what’s not, and why your human touch is more important than ever.
- Autumn breaks down what to do if your original work gets flagged as AI-generated, and how to prove your creative process.
- We also cover the thin line of copyright protection for AI-generated scripts, videos, and more, and why adding your own originality is key.
Key Takeaways:
- Scaling is exciting, but if your systems and contracts can’t keep up, you’re setting yourself up for trouble.
- Always make sure your marketing matches your contracts. Under-promise and over-deliver!
- FTC compliance is non-negotiable, especially if you’re making big claims or using testimonials.
- AI is a powerful tool, but you can’t copyright pure AI output. Make sure you add your unique perspective and document your process.
- Protect what really matters in your business and don’t put legal on the back burner just because you’re focused on sales.
If you’re ready to scale smart and stay protected, this episode is for you. Let’s keep mastering the matrix, one smart move at a time!
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