Today's guest Aurora Toth, Partner & CMO at Chief Outsiders, advises marketers to align their strategy and tactics with broader business goals to drive revenue growth. Scaling quickly also requires cross-functional onboarding and training.
She describes marketing as both an art and a science, with the data and measurement aspects becoming increasingly important. While many marketers find it challenging to track sales from traditional marketing efforts, they should still attempt to quantify these activities, because failing to do so could result in budget cuts.
Is your business ready to scale? Take the Growth Readiness Scoreto find out. In 5 minutes, you’ll see:
Let's Connect
Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!
