Description

In this episode, we interview Charlie Saunders, the CRO and co-founder of CS2, a consulting practice specializing in go-to-market (GTM) operations for B2B SaaS companies. 

We discuss the ongoing debate within the industry about the meaning and scope of the terms revenue operations, sales ops, marketing ops, and GTM ops.

Charlie believes business leaders should approach operations as a product development cycle (similar to that of SaaS products), focused on making continuous process improvements.

Charlie also emphasizes the importance of reliable data for effective decision-making while acknowledging the challenges and expense of obtaining such data.

Is your business ready to scale? Take the Growth Readiness Scoreto find out. In 5 minutes, you’ll see:

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity
• Whether your business is ready to scale (and what to do next if it’s not)

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