On this week’s episode, I had the pleasure of speaking with Jong Lee, the founding member of Peach Luffe, about how he leverages the power of social media to gain loyal followers and dedicated listeners by interacting with anyone who leaves a comment or sends him direct messages. Not only does Jong understand the importance social media plays in connecting with his fan base, but he also recognizes the times we’re living in when it comes to attention spans...and if you need me to tell you...they’re short. Very short. Jong is playing the Spotify game as well as an indie artist I know, constantly producing and releasing music to feed the algorithm.To give you an idea of how well his method has worked - following the surprise release of his song “Tangled” on March 4th, Peach Luffe has jumped from 30,000 to 50,000 monthly Spotify listeners, while tacking on an additional 3,000 followers on instagram in the same 3-week time period to take him to over 13,000 followers...If you have music you would like us to hear, or have a great release day rollout plan you want the world to know about, send an email with your EPK and release plan to: contactreleaseday@gmail.comThank you so much for listening, and Welcome to Release Day!Theme music composed by Evan Denley.Reference Links:Peach Luffe website - https://www.peachluffe.com/Ice Walk GoFundMe - https://gofund.me/778a34f4Lennox Island - https://experiencelennoxisland.com/Indepreneur - https://indepreneur.io/podcast/IndieWeek - https://www.indieweek.com/Release Day website - https://www.releasedayseries.comRelease Day Spotify playlist - https://open.spotify.com/playlist/0GbiC5YorhQObK1n3FndhJ?si=Ls1xga-HQ2W-GeaxIuejNA
"Release Day," an ongoing series where we sit down with Canadian musicians of all genres to discuss their latest releases from singles to albums, and their strategy behind releasing it to the world.
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