You'd best describe Wendy Pease '85 as a cultural wordsmith. On today's episode of The People of Penn State, Wendy joins us to discuss her role as Owner and President of Rapport International, which provides written translation, spoken interpretation and multilingual communication services for local and global companies.
She also talks about her early interest in marketing language, the types of services her company offers different partners, her new book, and more.
Connect with Wendy and her organization:
Timestamps:
0:00 — Alma Mater Open
0:20 — Intro
3:00 — Wendy's Penn State story
4:07 — Involvement at Penn State
4:45 — Working at WPSU
5:40 — Ad Read #1 - The Alumni Shop
6:40 — The origins of Rapport International
8:35 — Using a Penn State degree
10:37 — Companies Wendy has worked with
13:41 — Importance of closed captioning accuracy
16:20 — Engaging audiences in an authentic way
19:45 — Exporting services
22:20 — Wendy's book "The Language of Global Marketing"
25:00 — Wendy's "Global Marketing Show" Podcast
27:20 — Podcasting broadens conversations
28:30 — Helping companies with Diversity, Equity and Inclusion strategies
30:35 — Bridging language gaps
34:15 — Slang and its challenges as a part of global marketing
36:07 — Ad Read #2 - Penn State Bakery
36:58 — Lighting Round Q&A
40:20 — Outro
41:33 — Alma Mater Close
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