There is real value in physical retail. But it can be expensive, slow to develop and risky. There’s a solution out there… Pop-Ups. You aren’t locked into a long-term lease. The CapEx can be minimal. You can get open quickly. You can test and learn new ideas, assortments, experiences. You can be seasonally relevant.
Why aren’t we seeing more Pop-Up shops? There’s still a fair number of empty storefronts out there. Still. What’s holding brands and developers back?
RETAIL DONE RIGHT is produced by Jeff Fisher & Cristene Gonzalez-WertzLet's go shopping!
- Email Jeff at jeff@retaildoneright.net and connect on LinkedIn here
- Email Cristene at cristene@retaildoneright.net and connect on LinkedIn here
- Follow us on Instagram @retaildoneright
- Tweet us @RetailD0neRight
- Michael Cooke is our brilliant sound engineer and editor
- Jade Siriswad composed our theme music
