Jackie Hermes first ventured into entrepreneurship when she launched the vegan cookie brand Sweet Monkees in 2011. After a successful run producing and selling delicious dairy-free sweets, she decided to return to the marketing field in 2013 by launching her own agency, Accelity.
Growing an agency from zero dollars to a seven-figure business doesn’t occur overnight. To bring Accelity to its current level of success, Jackie built an authentic brand for herself and her agency by committing to regularly producing insightful content that her audience could legitimately benefit from.
Beyond Accelity and her fantastic content, Jackie is also a speaker, the host of The Art of Entrepreneurshippodcast, and the co-founder of Women’s Entrepreneurship Week. This event promotes, connects, and educates local business leaders in the Greater Milwaukee Area.
It’s clear Jackie knows how to build, launch, and grow successful brands. Moreso, she also knows how to manage the changes that come with maintaining that success. In her talk with Tim and Marcus, they discuss everything from leveraging content to hiring the right people, and navigating a pivot season at your agency.