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Walk into any McDonald’s, order a Big Mac, and the person on the other side of the counter will surely ask, “Do you want fries with that?”

The reality of that exchange is that each affirmative answer adds $1.39 or more to that particular sale. If just a fraction of McDonald’s’ 69 million daily customers said yes to that question, that would result in millions of extra dollars in the Hamburglar’s pocket!

The same strategy is important for Golf Clubs. The golf industry is a low margin business, so you need to coax as much money as possible from each member or guest who is with you each day to tee it up. It’s the old story: A bird in the hand is worth two in the bush.  Simply put, if you can boost the dollar value of your average sale, then you boost your cash flow and most importantly improve bottom line.

On this episode of The GIG Podcast, we welcome back retail sales expert Rick Maddison, who will discuss how you can bring in more of those sales and get more out of each visitor to your Golf Shop.  Guess what…it’s easier than you think!

How To Get Higher Transactions Per Round with Rick Maddison

Tune in to learn about battle tested techniques modeled after world class organizations like Disney and Four Seasons that really do work such as:

• Have a weekly staff meeting that showcases one aspect of selling.
• Have a sales process that is clear and detailed.
• Monitor sales for number of units per transaction and reward employees who excel.
• Use mystery shops to see if after providing training, your associates are up-selling and cross selling as trained. 

About Rick Maddison

Rick Maddison is owner of the Sales Ninja Academy, a company that delivers online video training programs that teaches front line sales staff how to be better at selling! His program has helped increase sales for over 300 retail businesses that sell world class brands like Hugo Boss, Lazy Boy, Mercedes, Polaris, Honda, Norco, and Tacori Jewelry. Rick is also a broadcaster, published writer, humorist, business consultant, and highly sought-after speaker.

Highlights you won’t want to miss:

• 2:48 – The importance and benefit of your staff realizing that they’re always “on-stage”.
• 6:34 – The two key concepts you and your team members need to embrace in order to keep your members & guests coming back for more of your products and services.
• 12:04 – Where your focus as a Manager should be when it comes to the retail experience at your Club.
• 15:36 – A unique way to be different and separate your retail experience from the competition.
• 17:54 – The one thing your retail experience is most likely lacking.
• 18:53 – Why Robert DeNiro would be a better salesperson than Al Gore :).
• 25:20 – What you can start doing to make your retail experience legendary and iconic, regardless of who designed your course or how much your rack rate fee is.

If you want to see the retail program at your Club have better numbers, and improve your guest experience at the same time, then you won’t want to miss this episode of The GIG Podcast.  By using tactics like these to master the art of supersizing your sales, your bottom line is guaranteed to improve!

To work directly with Rick, he can be reached at rick@tempestmedia.net or visit his website at https://salesninjaacademy.net

To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.