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For some, there is optimism that life will begin to return to some degree of normalcy in the not-too-distant future.  However, many golf course owners and operators still find themselves in the unique circumstance of trying to strike the right balance between having genuine concern for everyone’s well-being and the need to keep their business alive.

On this episode of The GIG Podcast, we welcome Andrew Wood who is known as the world’s leader in golf, resort & destination marketing.  Among other things, Andrew will discuss what he thinks is important to consider in the immediate future if you haven’t already when it comes to marketing your Club in a new world.

Marketing In A New World with Andrew Wood

Tune in to learn:

• How to communicate with your members and guests during these unique times
• How to re-strategize and focus your marketing efforts
• Why you can’t stop creating content
• Why you shouldn’t decrease your marketing budget or your commitment to customer service & hospitality

About Andrew Wood

Born in Oxford, England and having grown up in the midland county of Shropshire, Andrew Wood immigrated to America in 1980. Andrew is the Author of over 40 books including The Golf Marketing Bible, The Golf Sales Bible, The Golf Marketing Manual, The Hotel Marketing Bible, Confessions of a Golf Pro and many more. He is considered the world’s leading expert in golf, resort and real estate marketing and spoken to thousands of audiences worldwide on this and other topics from his books.

Highlights you won’t want to miss:

• 6:04 – What Andrew thinks is going to happen with the demand for golf over the next few years.
• 12:07 – What clubs should be doing now with their marketing in order to maintain the momentum they had during the 2020 season.
• 12:49 – A unique strategy that Private Clubs can implement to support their members who are business owners during these difficult economic times.
• 22:25 – Andrew’s thoughts on Facebook as an organic tool to communicate with your members and guests.
• 23:07 – Why now is a really good time to use Facebook as an advertising platform.
• 25:11 – How frequently you should be posting each day to properly market you Club on social media.
• 25:35 – An absolute “no-brainer” for Private Clubs according to Andrew.
• 27:27 – Two other marketing tactics that Andrew is really big on right now that every Club should be doing.

If you want to use the opportunity the pandemic has provided to strengthen your business model, fine tune your processes & procedures, improve your branding, be a leader in your community, and prepare for the brighter days ahead, then you won’t want to miss this episode of The GIG Podcast. 

To work directly with Andrew, he can be reached at andrew@legendarymarketing.com or visit his website at www.andrewwoodinc.com.

To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.