Welcome to the PPC Ponderings Podcast!
In this inaugural episode, ZATO Owner, Kirk Williams investigates key questions surrounding the keyword. How did the keyword get it's start? How much can we trust keyword bidding now? What will the future of keyword bidding look like? We discuss all these questions and more in today's show.
The PPC Ponderings Podcast takes an investigative journalism approach to encourage PPCers to dig more deeply into familiar topics. Using the latest releases from Google, articles, and special guest interviewees, Kirk takes a hard look at the keyword in today's episode.
Episode 1 special guests: Aaron Levy, Amy Bishop, and Brad Geddes.
Want to be a guest on the PPC Ponderings Podcast? Apply here!
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