Unlock the hidden truths behind real estate commissions and discover strategies for navigating the industry's evolving landscape with insider John Story. Our riveting discussion sheds light on the recent National Real Estate Association settlement's impact on real estate, empowering both agents and homeowners with knowledge about commission negotiability. We challenge the status quo, scrutinizing the effectiveness of real estate teams and the reliance on lead generation platforms that may not deliver on their promises.
Dive headfirst into the murky waters of real estate misinformation with us; dismantle the myths surrounding that infamous 6% commission rate. With John's expertise, we peel back the layers of the industry, revealing how realtors must now compete not just with each other but with clients' growing savvy, fueled by online resources. Our conversation pivots to the real investment required for success — not just financial, but in relationships, branding, and adapting to technology that's reshaping the industry.
Lastly, we leave no stone unturned in examining the real estate profession's future. John Story imparts wisdom on the value of transparent business strategies and the importance of reinvesting in one's growth. Be inspired to reevaluate how you approach client service, embrace change, and cultivate genuine connections in a landscape where being informed is just as critical as being influential. Join us for a session that promises to redefine how you view the business of buying and selling homes.
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Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.