In the ninth episode of AdTech | AlikeAudience, Dhimant Bhundia, Head of Product at IQM Corporation, a political-first programmatic media buyer platform, discusses Political Advertising with the Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam.
Tune in to get intriguing insights on:
- Unique solutions that programmatic advertising offers political advertisers
- Types of campaigns to reach voters
- Pitfalls that advertisers need to be aware of
- Different strategies to target voters
- The future of data safety in programmatic advertising
Dhimant Bhundia
linkedin.com/in/dhimant
- Head of Product, IQM Corporation
- Worked in product roles for various ad-tech companies and led ad-tech, data, and analytics products
- Leads product management, product development, and marketing teams at IQM Corporation to take the advertising platform to new heights of growth
Bosco Lam
linkedin.com/in/lam-bosco
- Co-founder of AlikeAudience
- Addressability Working Member of iAB Tech Lab
- Expertise in behavioral economics and consumer data
- Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions
Jessica Lam Hill Young
linkedin.com/in/hillyoung
- Brand Strategist for AlikeAudience
- Director of the brand creatives, a full-service micro-agency offering strategic brand design, brand messaging, and SEO content marketing services for growing technology companies
- Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain
Interested in learning more? Follow AlikeAudience for more on the AdTech industry
- https://www.linkedin.com/company/alikeaudience
- https://www.facebook.com/alikeaudience
- https://twitter.com/alikeaudience
