In this episode, Augie Johnston and Grant Ball discuss the realities of making money on YouTube, exploring various monetization strategies beyond AdSense, such as sponsorships and affiliate marketing. They delve into the importance of understanding CPM (cost per thousand impressions) and how it varies by niche. The conversation highlights the risks associated with relying solely on YouTube for income and emphasizes the need for a solid plan and additional revenue streams. They also address common mistakes creators make and provide insights on what it takes to transition to full-time content creation.
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