Mass mailouts from PR companies to journalists is big no no - according to Fiona's guest Jenna Farmer on this podcast episode.
Jenna is a blogger, free-lance journalist, writer and speaker who frequently finds herself on the receiving end of badly targeted press releases that she knows she will never read.
As she and Fiona agree - the best way to reach out to journalists is through establishing a personal relationship and although it takes times and extra effort, it is always worth it.
Jenna is a former English teacher who turned to free lance blog writing when she discovered she was suffering from Crohn's disease. She has become a respected expert on the issue with her blog on gluten free eating called a balancedbelly .
Find out in this episode how she makes freelancing writing pay and how she uses PR to promote her expertise.
Jenna also writes about being a mum on her other blog mumernityand you can find her on tiktok and instagram under jennafarmeruk.
Listen up because Fiona is launching a fun giveaway!
Anyone who subscribes, writes a review & then screenshots and shares on their social media tagging in Fiona Scott or Scott Media will be entered into a prize draw for some vouchers! A winner will be chosen every other month!
Would you love my expert PR eyes on your business? Do you need expert PR help?
If you want rocket fuel for your business by mastering your stories and being consistently visible; then book your PR Power Hour with Fiona here here: PR Power Hour with Fiona Scott
