In this episode, Fiona and Emma Carter discuss how to solve the age-old conundrum of how to slot together a complete marketing plan using all forms of outreach.
Emma is MD of the Swindon-based digital marketing agency, Smarter Media. She is expert at connecting a target audience to her clients using a range of means including the traditional as well as the digital.
As she and Fiona agree on the podcast - you need to understand which levers and tools will have the best impact on the audience you want to target.
But above all, you need to commit to consistency in the way you plan your marketing so as to best position your products and services.
Smarter Media
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