Understanding how to build relationships with journalists and how to play the long game is the key to best PR practice.
Today's guest on Fiona Scott's podcast is Suzanne Baum - a journalist of 25 years experience and a much sought-after freelancer.
Suzanne is mainly a celebrity interviewer and writes for Conde Nast titles, and for magazines such as Grazia and Glamour.
She is constantly on the receiving end of PR press releases and while some will definitely be useful to her, others go straight in the bin.
Find out what Suzanne loves about some PR practitioners and hates about others.
Instagram - suzanne_baum
Email - suebybaum@yahoo.co.uk
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