What if your company’s profits are being decided by something deeper than strategy, your team’s financial behaviour? In this episode, we unpack why behaviour makes money and how leaders can use behavioural economics and AI-powered insights to build high-performing, people-centric organisations. We dig into the six behaviours that separate top performers from the rest (think: financial goal drive, innovation focus, fiscal control, prudence, results drive, and relationship engagement), plus how behavioural AI can profile leadership teams, forecast performance, and help you make smarter money decisions, faster. If you’re an entrepreneur, CEO, or founder scaling for impact, this conversation is your blueprint for aligning culture, cashflow, and category leadership.
Key Takeaways
Perfect For
Entrepreneurs, visionary leaders, and high-impact CEOs who want a behaviour-driven, AI-enabled edge in decision-making, team design, and sustainable profit.
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