What if you're unknowingly sabotaging your business by being too smart? In this guest episode, Mike sat down with the master of storytelling and connection, Kyle Gray, to dissect and discover the art of relating to your audience. You will journey through Kyle's life, from his passion for music, to his adventures in travel, and how these experiences shaped his gift for engaging storytelling.
This chat with Kyle revealed the potent dangers of losing sight of your audience's needs and concerns, even while being an expert in your field. Kyle uses a real-life example from one of his clients to illustrate the importance of focusing on your audience's needs rather than just showing off your own expertise. Kyle delves into the concept of empathy and resonating with your audience, and the surprising impact of something as simple as the language you choose to use.
Kyle and Mike round off this enlightening conversation with a look at how powerful storytelling can supercharge communication and teaching. Kyle shares his unique method of retelling a person's story, a skill particularly handy for entrepreneurs and 'quick start' individuals. You’ll hear how this unique technique helped a health and wellness coach reshape her perspective and craft an irresistible story. You'll find inspiration and motivation from this episode with Kyle, and the hope is that it inspires you to tap into the power of storytelling. Your audience is waiting to connect with you!
Key highlights:
Episode resources:
Check out Mike on Kyle’s podcast: Episode 245 of The Story Engine
Connect with Kyle Gray:
Website: thestoryengine.co |
Instagram: @heykylegray
LinkedIn: Kyle Gray
Podcast: The Story Engine
To Connect with Mike:
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