We have been taught to trade our time for money, but there comes the point where we are allowing a disservice to ourselves by operating this way. The more of an expert we become in our field, the less time it takes us to reach a result, and that result is usually of higher quality than what others with less experience can provide. By continuing to trade our time for money, we will need to put in more and more of our time to reach our desired income.
In this episode, Mike encourages you to trade your expertise and value for money instead of the time it takes you to provide a service or result. People typically don’t ask you how long it took you to reach expert status in your industry, they usually ask how long it will take you to complete the task, but we need to provide a reframe for this way of thinking. Mike walks you through how to convey your value and expertise, and justify premium pricing for the experience that you have, instead of the time it takes you to get a result.
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