On this episode I interview Philip Tabak, my brother. Philip is a creative strategist, and Group Leader/ Social Lead of Anomaly, as well as the social lead of our family. He has an elite expertise on the power of perception and how to successfully shape a brand's image. We discuss the variety of ways brands utilize web3 to connect to audiences, the changing role of crypto in a Millennial /Gen Z's portfolio, the softening image of Bitcoin Maxi's and what FTX did right.
