Description

Everyone wants to be number 1.

But ask yourself: Would it really be that bad being number 2?

Especially in a competitive market.

That's worth over $150 Billion, growing every day.

Since COVID, the Coffee market has exploded.

And so has the competition to get those beans into each cup.

From starting in e-commerce back in 2000...

To the wild wild west of dropshipping.

It's fair to say Phil has been around the block.

Here's what we covered:

• How to understand the retail unit economics
• Why you should always expand your product selection horizontally
• What hires should you make and when
• Using marketing agencies VS having an in-house team
• The long-term effect of building a community in a specific niche
• The power of wholesale when everyone is focusing on online

GothRider Coffee:
Phil Kyprianou - https://www.linkedin.com/in/philkyprianou/
https://www.gothrider.com/

Nigel:
www.linkedin.com/in/nigelthomas-ai/