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Whatâs in this episode:
If youâre tired of chasing cold leads and hiring people who ghost you after 90 days, this episode is your playbook. Michael and Courtney Weaver sit down with two powerhouse independent agents, CJ Hutsenpiller and Bradley Flowers, to break down how they built high-performing teamsâand how they consistently generate quality leads without ever buying them.
From leadership structure and recruiting strategies to dominating real estate referral networks using Referral Radar, this conversation is jam-packed with actionable tactics for building a profitable and sustainable agency. Whether youâre a team of 3 or 30, these insights will help you attract better talent, win higher-retention business, and create a culture top producers want to be part of.
[00:00] Bradleyâs first-mover advantage: how he dominated
[01:00] Market softening = more competition. Hereâs how to stay ahead
[03:30] Managing multiple carriers and shifting appetites
[09:00] How to lead teams through change without losing momentum
[11:30] Custom intranet + ChatGPT: Internal systems that scale
[13:00] The PTO story that cost a competitor a great employee
[15:30] How to build loyalty without raising pay
[18:00] Why your social media and website are killing your recruiting efforts
[20:00] The power of short-term thinking in long-term retention
[21:30] The 3 types of candidatesâand who NOT to hire
[24:00] Define your ideal team member before you post the job
[26:00] Why real relationships beat cold recruiting every time
[28:00] Stop buying leads. Start building referral machines
[30:00] Using data to uncover high-volume lenders with Referral Radar
[33:00] Why realtors arenât always the right referral partners
[37:00] Warm intros, relationship hacks, and the Referral Radar advantage
[39:00] How to lock your zip code before your competitors do
Watch you Youtube HERE
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