Allocating cash to a specific bank account for its future purpose is a mindset shift from most business owners' cash control. Once you allocate the money you act as though it's spent. This makes you build up reserves, money for marketing, system development, pay of debts and bills.
You can start small but get into the habit of having a cash flow system that covers all your bases. We think one of the first goals is to build up a reserve of cash in the business that is one year's worth of expenses. To give yourself a buffer to make innovations, lower your perception of risk and build a bulletproof business.
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