In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown break down the nurture phase of your marketing funnel so new followers become first time clients. If people are finding you but not booking, this conversation shows how to keep attention, build trust, and guide the next step with simple, repeatable touchpoints.
Whether you want a clearer content plan for stories and posts, a profile that earns the follow, or a more reliable channel like email to stay in front of people, you will learn where to show up and what to say so potential clients feel seen and ready to book.
Key Takeaways:
🧭 What nurture really is
After discovery your job is to hold attention with relevant value and consistent reminders until they are ready to book. Plan for multiple touchpoints because most people need to see you several times before taking action.
📱 Earn the follow then keep it
Make your profile strong enough to win the follow and use stories and regular posts to stay present. Consistency is what keeps the algorithm showing your work.
✉️ Move people to a channel you own
Invite followers to a simple email list so you can reach them reliably. Email still works when you give a clear reason to join and write messages people actually want to read.
🗣 Speak to their problem not your resume
Show what is possible for them and address the issues they care about so they feel seen and understood. Save the credentials for later.
📈 Measure what matters
Watch profile visits website clicks and consistent engagement to know if nurture is working. If people are not taking the next step refine the plan.
Why You Should Listen:
If you are tired of posting without seeing more bookings this episode gives you a straightforward nurture plan. You will leave knowing how to stay top of mind, what content to prioritize, and how to move people from interest to a first appointment with confidence.
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