In this episode of The Modern Hairstylist Podcast, Hunter Donia dives deep into a game-changing topic that many hairstylists overlook: the massive potential of selling retail products and add-ons. Hunter starts by asking a thought-provoking question: What would an extra $10,000 in revenue do for you? He emphasizes that this isn't a distant dream, but an achievable reality by spending just a few extra minutes with each client.
Key Takeaways:
- Why Stylists Avoid Retail and Add-Ons: Hunter notes that whenever he brings up retail and add-ons, the episode typically gets fewer downloads. Why? Stylists are missing out on one of the most essential opportunities to grow their income and impact client retention and satisfaction.
- Maximizing Your Average Ticket: The heart of the episode focuses on raising the average ticket—how much a client spends per appointment. Hunter breaks it down with easy-to-understand math: Selling just one $25 shampoo or offering a $25 add-on can increase your income by an extra $10K annually. He reminds listeners that it's not about working more hours but making the hours you work more profitable.
- The Power of Retail Sales: Selling retail is a high-return, low-time investment that can generate significant revenue. Spending five minutes discussing a product can earn you more per hour than most services. Hunter stresses that retail isn’t just about more money in your pocket—it's about offering clients solutions and helping them maintain gorgeous hair between appointments.
- The Added Benefits of Retail and Add-ons:
- Higher Client Retention: Clients who are equipped with the right products will think of you every time they use them, leading to better loyalty and retention.
- Improved Service Outcomes: When clients use the right products at home, it makes your job easier and produces better results.
- Organic Referrals: Happy clients with great-looking hair naturally become walking advertisements for your business.
- Making Retail & Add-ons Work for You: Hunter lays out a plan to incorporate retail and add-ons seamlessly into your routine:
- Choose a product line you genuinely believe in and that aligns with your service style.
- Offer valuable, time-efficient add-ons that enhance the client's experience.
- Create a consistent sales routine, seamlessly recommending products throughout the entire appointment—not just at the end.
- Utilize affiliate links and online retail options to generate passive income even when clients aren’t in the chair.
- Actionable Challenge: Hunter ends the episode with a challenge: look at your upcoming week, pick one client, and plan which products and add-ons you’ll recommend. Set a goal, stay persistent, and don’t be discouraged by initial "no’s." Remember, consistency is key!
Ready to increase your revenue without working more hours? Dive into this episode for actionable tips on how to maximize your client appointments by selling retail and add-ons. Whether you're looking to pay off debt, take a vacation, or reinvest in your business, this strategy could be your golden ticket.
Listen to the full episode now and start transforming your business!
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