In this week's episode of The Modern Hairstylist Podcast, we dive deep into one of the most crucial aspects of running a successful salon business: client retention. This episode offers an inside look of how to unpack why clients may be leaving and what you can do to keep them coming back.
We start by discussing the industry standards for new client retention and why you should aim higher than the average. I share my insights on why it’s essential to track your retention rates accurately, especially for new clients, and how to set realistic benchmarks that reflect your unique business.
We also explore some of the common reasons clients might leave, many of which may be beyond your control. However, there are also plenty of factors within your control that you can address to improve retention. We talk about the importance of delivering consistent service, maintaining transparent pricing, and creating open and honest communication with your clients.
If you've ever wondered why clients might be slipping away or how to strengthen your client relationships, this episode is packed with valuable strategies to help you boost your retention rates and grow your business.
Don’t forget to subscribe so you don’t miss Part 2, where I’ll be sharing more actionable tips and strategies to help you keep your clients loyal and coming back for more.
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