As you engage in growing your company, what is your marketing and sales integration strategy? This is an important question because, at times, the marketing and sales teams run independently, supporting each other, of course, but perhaps losing out on opportunities. Ed Marsh is a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors. In this episode of Straight Talk!, he outlines several concepts and strategies that will enhance any marketing/sales integration program.
