Anthony reveals how his cleaning business acquired over 500 five-star reviews without cleaning a single home or begging customers for feedback. He shares the step-by-step blueprint that got his company 200+ reviews in just 13 months while competitors struggle to get even 20.
• Most cleaning businesses approach reviews backwards by asking after problems instead of preventing them
• Setting clear expectations with clients before service prepares them for the review request
• Timing is crucial – ask for reviews at the height of customer excitement right after service completion
• Use both manual follow-ups and automated sequences for multiple touchpoints
• Request reviews for individual cleaners by name instead of for the business (increases conversion by 10%)
• Implement a 7-14 day sequence of gentle reminders via text and email
• Create internal checks and balances to resolve problems before they become negative reviews
• Focus on comprehensive quality assurance from booking through service completion
• What you focus on grows – make reviews a priority in your business
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