Coming fresh off the 2022 Indie Artist Summit, I had a conversation with my friend Kristine Mirelle about how she was able to 5x or 10x her music revenue with a strategy that didn't involve sending all her traffic to her Spotify.
Not only she's a multiple 7-figure earner as an independent artist, she shows other musicians how to get results with this untraditional music business concept!
She told me the story of this artist that talked to her, saying that he got 60,000 views on my video organically (which is pretty cool)!
But he said that he wasn't making any money and that he didn't know what he was doing wrong.
After checking everything with him, she saw that in the description of that video, he had a link for people to go to his Spotify...
Started doing a lil math and broke down some numbers:
So if 3% of those 60,000 people (1,800) went to your Spotify and streamed your song there, it means that you made $8.46 ($0.0047 per stream)!
Exciting or nah (I think you can figure out the answer to that)?
Then she went on to tell him to send people to a funnel instead! And a funnel is an untraditional website that you can setup that has a series of pages where when someone goes through, they can only complete 1 action on them, taking them on a journey until they become a buyer.
So say that you're selling a lil album bundle for $40 on that funnel and 3% of that 60,000 bought it, you would have made $72,000 vs $8.46! Because 3% of 60,000 is 1,800 and 1,800 x 40 = 72,000.
If we break it down to 1% of that 60,000 that buys, which is 600, that would be $24,000 vs $8.46!
The simple question is: which one do you think he'd rather? Definitely NOT $8.46.
That said, this is a conversation that me and Kristine had on the Indie Artist Summit and she shared how she used a sales funnel as an independent artist.
That exclusive interview was so impactful that she created a free training to not only breakdown how you can use a funnel for your music business but for you to discover how to 5x your profits by sending your fans to a "fan funnel" instead of Spotify!
And I'm personally inviting you to that training, which is coming up this Friday, and you can grab your virtual seat for it at http://thegoldenvoicepodcast.com/sf
See you there!
