Last few years, tech companies have been building the online infrastructure: Like laying foundation of an house first. Cloud databases, APIs, CDPs (Customer Data Platforms) and AI. Everything is built to support data collection and flow. Data is gold in an increasingly online world. Next, working on the framing to house the data and then, electrical and plumbing to facilitate data flow for functionality across different systems and steps in customer journey. Then, work on facade and finishes with better UI and UX.
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