What actually moves the needle in today’s tougher market? Impact 88’s Strategic Performance Coach Cassy Williamson joins Anya to break down a people-first approach to new home sales, plus the habits, tools, and tech that turn inconsistent results into steady wins. From prospecting and follow-up rhythms to smart tech adoption (hello, video messages and AI-assist!), Cassy shares practical plays you can implement this week.
What you’ll learn:
- Why “people over process” sells, and how empathy + curiosity change buyer conversations
- The New Hire Blueprint: foundations even seasoned pros may be missing
- Prospecting + follow-up cadences you’ll actually stick to
- How to qualify the right buyer (and confidently say no when it’s not a fit)
- Tech that saves time and boosts conversions (CRM practice tips, video follow-ups, AI helpers)
- Building consistent, intentional habits that survive dry spells and busy weeks
Highlights:
- Entrepreneurial mindset for onsite sales success
- Secret shopping and presentation tweaks (tone, body language, flow)
- Practical tech-adoption steps: “don’t practice on customers”
- Cassy’s new book Unapologetic and upcoming Impact 88 events
Guest:
Cassy Williamson, Strategic Performance Coach, Impact 88
Connect: LinkedIn/IG | Email: cassy@sassy@impacteightyeight.com
