In this episode of The MLO Project, Frazier and Michael discuss one of the most underutilized lead-gen strategies in the mortgage industry right now: webinars.
They dive into how mortgage pros are using webinars to go direct-to-consumer, generate warm leads, and build real authority—without cold calling or spending a fortune. With tools like HighLevel making automation and follow-up simple, this isn’t just theory—it’s working in the field.
They also preview an upcoming live webinar with Chelsea Gardner, who’s crushing it with Facebook ads and webinar funnels.
If you’re serious about building a scalable lead engine, this one’s for you.
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TMP is presented by: Empower LO
Connect with us at mloproject@empowerlo.com
