Proactivity in Loan Origination: Stop Obsessing Over Rates
In this episode of The MLO Project, hosts Frazier and Michael emphasize the importance of focusing on proactive, everyday actions over obsessing about fluctuating loan rates. They argue that industry success hinges on maintaining consistent communication with clients, having solid systems and processes in place, and focusing on long-term relationships rather than reacting to rate changes. Through lively discussion and practical advice, they advocate for a mindset shift towards creating a robust, dependable business strategy that remains effective regardless of market conditions.
00:00 Introduction and Welcome
00:29 Setting the Tone: Energy and Banter
01:10 Main Topic Introduction: Obsession Over Rates
03:05 The Importance of Consistent Business Practices
05:20 Proactive Communication with Clients
07:45 Systems and Processes: The Key to Success
17:34 Final Thoughts and Invitation for Debate
