The red ocean is where all the people are. It's incredibly competitive, cutthroat and saturated. Everyone is there. It's a bloody red ocean because it’s just a pool full of sharks. Why would we want to even jump in? I'd rather go in the blue ocean with no sharks. It's so peaceful over here. We're just going to enjoy ourselves. There's very few people over here. We all have new ideas, small niches, we don't worry about competition, because there's very few doing what we do. And we did differentiate ourselves in so many different ways. Competition is just irrelevant, in the very peaceful blue ocean. It's the proverbial road less traveled.
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There are over 13 million accredited investors between 1 million and 10 million and a large majority of those investors are investing in the stock market and not real estate. And so the stock market is that red ocean, that's where everybody is. That's where things are liquid, they can move in and out, they can also get stupid emotional about decisions. But the blue ocean is real estate. And it's where more and more people are starting to learn that they can invest their dollars in real estate, even their 401 K's in their IRAs. And that's really where it is saturated.
And so real estate really is the place where it's less risky, you have a hedge against inflation, you've got appreciation, and on top of it, you've got tax benefits. There's so many great things about real estate.
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