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Igor Kheifets is the author of List Building Lifestyle: Confessions of an Email Millionaire. Igor has mastered the skill of driving paid traffic. He is also the host of the podcast, the List Building Lifestyle Show. Today, he shares about marketing your book, niching down your market, and understanding the risk of failure.

What We Discuss with Igor Kheifets:

• The reason he wrote the book
• Some missteps in entrepreneurship 
• Understanding the risk of failure
• The importance of marketing to sell your book
• Why you need to niche down your market
• Knowing your "who" when you don't know what to write about
• Igor's book writing process and ideas for marketing your book
• Committing to a crappy Version 1.0 product
• Why he created the podcast, the List Building Lifestyle Show
• Overcoming the impostor syndrome as an author

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