Pull the Chute podcast features Mark Peters, CEO Butterball Farms, Inc., Author, The SOURCE and THE RETENTION TRAP.
Mark is recognized nationally as one of The Best and Brightest Companies to Work For® from 2018 to 2024. In 2003, he organized a West Michigan-based pioneering group of CEOs and community leaders to create The SOURCE, a nonprofit that has helped hundreds of workers navigate challenges interfering with their jobs and delivered an average annual return on investment of 200 percent to its partner organizations. Peters is an engaging speaker and storyteller who has addressed TED-x and other audiences. His new book, The Retention Trap: Stop Measuring Turnover, Start Measuring Talent Investment (Post Hill Press, June 3, 2025), follows his first book, The Source. Learn more at RetentionTrap.com.
