In today’s episode, I sit down with the incredible Fiona Turner—multi-passionate entrepreneur, branding whiz, and founder of The Soul Hive. Fi opens up about her powerful pivot from the world of corporate marketing into building soulful businesses that truly light her up.
She shares the real behind-the-scenes: the messy moments, the money lessons, what she’s learned about choosing the right business partners, and how to stay sane (and inspired) while doing it all. We also dive into the rise of AI—how it’s not here to replace creativity, but to amplify it when used with intention.
This one’s for every woman dreaming of a business that feels aligned, abundant, and totally her own.
Top Takeaways:
✨ Trust your gut—your past experiences are teaching tools, not mistakes.
✨ E-commerce is a wild ride, but it teaches you a lot about what works (and what doesn’t).
✨ Partnerships can be magic—or mayhem. Choose wisely.
✨ Cash flow isn’t just business talk—it’s your business’s lifeline.
✨ AI isn’t the enemy. It can free up your genius, not steal it.
✨ Don’t just build a brand that looks good—build one that feels good.
✨ A mentor = your fast-track to clarity, support, and accountability.
✨ Embrace the human in your branding—imperfection is part of the magic.
✨ Know your risk tolerance—it’ll save you from burnout.
✨ Balance, baby. The hustle isn’t worth it if your nervous system is fried.
Fee Turner is the founder of The Soul Hive — where soulful vision meets smart strategy. With 20+ years in marketing and five businesses under her belt, she helps ambitious founders turn bold ideas into thriving brands and websites.
https://www.linkedin.com/in/fionaturner/
https://www.instagram.com/the.soul.hive/
https://thesoulhive.com/
You can follow Emma at:
https://www.instagram.com/emmaritchiewellness/
https://www.facebook.com/emmaritchiewellness/
https://www.youtube.com/@emmaritchiebecomingyourwarrior
